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C011 Retail chain account 011 Retail chain

Revenue188,588
Direct margin58,703
Activity cost43,116
ABC profit15,588 (8.3%)
Traditional profit7,614

Profit waterfall

050,000100,000150,000200,000 Revenue: 188,588 188,588 RevenueDirect cost: -129,884 -129,884 Direct costDirect margin: 58,703 58,703 Direct marginMachine run: -10,258 -10,258 Machine runSetups: -7,399 -7,399 SetupsQuality inspection: -5,607 -5,607 Quality inspectionHand assembly: -5,585 -5,585 Hand assemblyPallet handling: -3,906 -3,906 Pallet handlingDelivery: -2,623 -2,623 DeliveryOther activities: -7,739 -7,739 Other activitiesProfit: 15,588 15,588 Profit

Activity costs

ActivityCostShare
Machine run10,25824%
Setups7,39917%
Quality inspection5,60713%
Hand assembly5,58513%
Pallet handling3,9069%
Delivery2,6236%
Customer support2,2475%
Order processing1,6914%
Custom finishing1,6704%
Engineering changes1,3953%
Credit and collections4341%
Returns handling3021%