Unit economics USD
ARPA
411.24
MRR per active customer
Logo churn / month
2.45%
25.8% annualized
Revenue churn / month
1.63%
17.9% annualized
Customer lifetime
40.8 mo
cap 60 months
LTV
13,410
ARPA x 80% GM x lifetime
Blended CAC
1,914
LTV/CAC 6.5x
Churn is pooled over the last 6 months. Gross margin, LTV cap and windows are set under Settings.
CAC by channel last 12 months
| Channel | Spend | New customers | Avg new MRR | CAC | LTV / CAC | Payback (months) |
|---|---|---|---|---|---|---|
| content | 62,363 | 126 | 283.42 | 495 | 18.7 | 2.2 |
| events | 280,536 | 44 | 939.82 | 6,376 | 4.8 | 8.5 |
| organic | 0 | 150 | 160.44 | 0 | - | 0.0 |
| outbound | 692,714 | 63 | 1,203.76 | 10,995 | 3.6 | 11.4 |
| paid_search | 134,758 | 167 | 172.14 | 807 | 7.0 | 5.9 |
| referral | 22,269 | 73 | 430.43 | 305 | 46.0 | 0.9 |
| Blended | 1,192,640 | 623 | 380.63 | 1,914 | 6.5 | 6.3 |
Channels without recorded spend (for example organic) have zero CAC, so LTV/CAC is not defined. Blended CAC divides all spend by all new customers.
Customer concentration
Top-10 share 13.1% · HHI 51 (10,000 = one customer)
| # | Customer | Segment | MRR | Share |
|---|---|---|---|---|
| 1 | Garnet Labs 1183 | Enterprise | 9,662 | 1.96% |
| 2 | Vector Works 1083 | Enterprise | 7,600 | 1.54% |
| 3 | Helix Data 290 | Enterprise | 7,140 | 1.45% |
| 4 | Ember Software 468 | Enterprise | 6,200 | 1.26% |
| 5 | Cobalt Logic 416 | Enterprise | 6,040 | 1.22% |
| 6 | Pixel Labs 856 | Enterprise | 5,920 | 1.20% |
| 7 | Acme Works 1466 | Enterprise | 5,800 | 1.18% |
| 8 | Xenon Labs 343 | Enterprise | 5,574 | 1.13% |
| 9 | Vector Software 630 | Enterprise | 5,353 | 1.08% |
| 10 | Pixel Networks 275 | Enterprise | 5,266 | 1.07% |