Cohortly

Cohort retention

Logo retention Revenue retention (NRR) Gross revenue retention (GRR) First-revenue cohorts Signup cohorts
Trailing-12-month NRR 93.2%Trailing-12-month GRR 84.3%Quick ratio 6.79
CohortCustomersStart MRRM0M1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25M26M27M28M29M30M31M32M33M34M35
2023-10155,886 100%100%100%100%93%87%87%87%87%87%87%80%80%60%60%67%60%73%73%73%73%73%80%73%73%73%80%87%80%80%80%80%73%80%80%80%
2023-111911,502 100%100%100%100%100%95%89%89%89%89%84%84%84%84%79%79%79%84%79%79%79%79%68%68%68%68%74%74%74%74%68%68%63%63%63%
2023-122613,023 100%100%96%96%96%92%92%85%85%85%81%77%77%81%85%81%85%85%85%81%81%85%85%85%85%85%88%85%81%81%77%77%73%73%
2024-01233,191 100%91%87%87%83%83%83%83%74%78%78%78%74%74%78%78%78%83%78%83%83%78%78%70%70%74%83%83%83%83%83%87%87%
2024-02374,130 100%92%86%89%89%86%84%84%81%81%81%84%78%81%78%76%76%73%73%73%76%70%73%73%76%73%70%76%78%76%73%73%
2024-03298,771 100%100%100%97%93%93%93%93%93%90%90%86%86%86%86%86%86%86%90%90%90%93%93%90%90%86%86%86%86%86%86%
2024-043511,820 100%97%97%94%94%94%94%94%94%91%91%91%86%80%80%80%80%89%83%83%86%80%77%77%74%74%71%74%74%71%
2024-053917,560 100%100%97%97%97%95%87%87%87%87%82%79%77%77%72%69%72%74%77%82%82%85%87%85%79%82%82%82%79%
2024-06303,846 100%97%93%93%93%93%90%93%87%87%87%87%83%80%80%80%80%77%80%80%80%83%83%87%83%80%80%87%
2024-07264,074 100%96%92%88%85%81%81%77%77%73%73%77%77%77%81%77%77%73%73%77%77%69%73%73%69%77%69%
2024-08264,193 100%100%100%96%96%92%85%88%88%88%85%81%77%69%65%62%62%65%65%69%65%65%69%69%65%69%
2024-092610,522 100%100%96%92%92%85%85%85%85%85%85%85%81%85%88%85%88%85%77%77%77%77%77%81%81%
2024-103316,627 100%94%91%91%85%85%85%85%85%85%82%82%79%79%82%79%79%82%82%73%73%70%70%70%
2024-11409,024 100%98%98%95%95%92%92%92%92%95%92%90%80%80%78%78%80%82%85%85%82%85%85%
2024-125016,856 100%94%90%90%90%86%82%76%74%70%70%72%72%70%70%72%72%74%74%72%78%80%
2025-01363,985 100%100%97%97%92%89%89%86%83%83%83%83%72%72%69%64%61%64%67%69%69%
2025-023310,222 100%100%97%94%94%94%94%94%94%94%94%88%79%79%76%76%79%82%85%85%
2025-034812,457 100%100%92%92%92%92%90%90%90%88%90%90%90%88%85%88%83%83%77%
2025-043511,720 100%94%89%89%89%89%86%86%86%83%83%86%86%89%89%89%91%86%
2025-054018,230 100%100%98%95%95%92%90%88%82%82%82%82%85%88%90%90%88%
2025-064918,069 100%96%94%94%94%90%88%86%86%84%82%78%71%73%71%69%
2025-073711,949 100%100%97%95%95%86%86%86%89%84%81%78%65%68%68%
2025-084420,448 100%98%95%91%89%84%84%84%82%82%82%82%77%75%
2025-095010,946 100%100%100%100%100%96%92%88%86%84%84%84%84%
2025-10489,864 100%98%98%98%98%96%92%85%81%81%81%81%
2025-11516,396 100%94%92%94%86%86%88%84%78%78%78%
2025-124926,285 100%94%92%88%88%88%88%88%88%88%
2026-015216,948 100%100%98%98%96%90%90%88%87%
2026-025518,960 100%100%100%96%96%95%93%91%
2026-034822,015 100%98%98%98%94%92%92%
2026-043821,009 100%95%92%92%92%89%
2026-055516,424 100%95%93%91%91%
2026-065832,207 100%95%90%83%
2026-074720,547 100%98%98%
2026-086013,535 100%98%
2026-096232,944 100%
Weighted avg100%97%95%93%93%90%89%87%85%84%83%83%79%78%78%77%78%79%78%78%78%79%79%77%77%77%78%81%79%78%78%77%75%72%71%80%

Cohort summary at month 12

CohortCustomersStart MRRLogoNRRGRR
2023-10155,88680.0%128.6%93.8%
2023-111911,50284.2%105.0%96.6%
2023-122613,02376.9%118.5%92.8%
2024-01233,19173.9%103.9%83.9%
2024-02374,13078.4%65.0%59.1%
2024-03298,77186.2%99.4%92.2%
2024-043511,82085.7%98.3%89.7%
2024-053917,56076.9%105.0%90.6%
2024-06303,84683.3%94.8%78.3%
2024-07264,07476.9%98.0%88.0%
2024-08264,19376.9%107.0%85.1%
2024-092610,52280.8%67.6%65.1%
2024-103316,62778.8%68.9%65.5%
2024-11409,02480.0%84.8%78.8%
2024-125016,85672.0%90.5%84.6%
2025-01363,98572.2%70.4%65.6%
2025-023310,22278.8%92.3%76.0%
2025-034812,45789.6%120.8%95.3%
2025-043511,72085.7%106.6%93.0%
2025-054018,23085.0%86.5%82.6%
2025-064918,06971.4%71.0%66.2%
2025-073711,94964.9%92.5%83.9%
2025-084420,44877.3%101.2%91.0%
2025-095010,94684.0%87.9%83.4%
2025-10489,864---
2025-11516,396---
2025-124926,285---
2026-015216,948---
2026-025518,960---
2026-034822,015---
2026-043821,009---
2026-055516,424---
2026-065832,207---
2026-074720,547---
2026-086013,535---
2026-096232,944---

Cohorts younger than 12 months show a dash. Customers that never paid are excluded from every triangle.