Cohort retention
Logo retention
Revenue retention (NRR)
Gross revenue retention (GRR)
First-revenue cohorts
Signup cohorts
| Cohort | Customers | Start MRR | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | M12 | M13 | M14 | M15 | M16 | M17 | M18 | M19 | M20 | M21 | M22 | M23 | M24 | M25 | M26 | M27 | M28 | M29 | M30 | M31 | M32 | M33 | M34 | M35 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023-10 | 15 | 5,886 | 100% | 99% | 98% | 98% | 96% | 96% | 97% | 96% | 96% | 94% | 94% | 94% | 94% | 91% | 91% | 92% | 92% | 92% | 92% | 92% | 93% | 93% | 95% | 93% | 93% | 93% | 94% | 96% | 95% | 95% | 95% | 95% | 93% | 94% | 94% | 94% |
| 2023-11 | 19 | 11,502 | 100% | 100% | 100% | 100% | 99% | 98% | 98% | 98% | 97% | 97% | 97% | 97% | 97% | 97% | 94% | 94% | 94% | 95% | 95% | 95% | 95% | 95% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | 94% | |
| 2023-12 | 26 | 13,023 | 100% | 100% | 100% | 100% | 100% | 99% | 99% | 98% | 96% | 96% | 95% | 95% | 93% | 93% | 93% | 93% | 94% | 94% | 94% | 94% | 94% | 95% | 95% | 95% | 95% | 95% | 95% | 90% | 85% | 85% | 84% | 84% | 84% | 84% | ||
| 2024-01 | 23 | 3,191 | 100% | 95% | 94% | 94% | 92% | 92% | 91% | 88% | 85% | 85% | 86% | 86% | 84% | 84% | 85% | 85% | 85% | 87% | 86% | 88% | 88% | 86% | 86% | 83% | 83% | 83% | 88% | 88% | 88% | 89% | 90% | 91% | 91% | |||
| 2024-02 | 37 | 4,130 | 100% | 93% | 88% | 89% | 89% | 86% | 84% | 84% | 75% | 75% | 75% | 77% | 59% | 61% | 59% | 58% | 63% | 74% | 72% | 72% | 73% | 69% | 69% | 66% | 68% | 67% | 64% | 67% | 65% | 65% | 64% | 65% | ||||
| 2024-03 | 29 | 8,771 | 100% | 100% | 100% | 99% | 97% | 97% | 97% | 97% | 97% | 96% | 95% | 94% | 92% | 92% | 92% | 91% | 92% | 91% | 92% | 92% | 93% | 93% | 94% | 94% | 92% | 91% | 90% | 90% | 90% | 90% | 90% | |||||
| 2024-04 | 35 | 11,820 | 100% | 94% | 94% | 93% | 93% | 93% | 92% | 92% | 92% | 91% | 91% | 91% | 90% | 88% | 89% | 89% | 89% | 90% | 88% | 88% | 88% | 86% | 87% | 87% | 87% | 87% | 86% | 87% | 87% | 87% | ||||||
| 2024-05 | 39 | 17,560 | 100% | 100% | 98% | 99% | 98% | 97% | 95% | 95% | 95% | 95% | 91% | 90% | 91% | 92% | 91% | 91% | 91% | 91% | 92% | 93% | 93% | 93% | 93% | 93% | 91% | 91% | 91% | 89% | 87% | |||||||
| 2024-06 | 30 | 3,846 | 100% | 98% | 94% | 92% | 92% | 92% | 88% | 91% | 88% | 89% | 88% | 88% | 78% | 76% | 75% | 75% | 70% | 66% | 69% | 69% | 72% | 74% | 80% | 81% | 79% | 78% | 77% | 81% | ||||||||
| 2024-07 | 26 | 4,074 | 100% | 98% | 97% | 95% | 94% | 93% | 92% | 91% | 91% | 87% | 86% | 87% | 88% | 88% | 89% | 80% | 79% | 77% | 77% | 78% | 78% | 77% | 78% | 78% | 76% | 80% | 78% | |||||||||
| 2024-08 | 26 | 4,193 | 100% | 100% | 100% | 98% | 98% | 96% | 90% | 91% | 92% | 92% | 89% | 86% | 85% | 80% | 73% | 69% | 69% | 71% | 70% | 72% | 71% | 71% | 73% | 71% | 70% | 72% | ||||||||||
| 2024-09 | 26 | 10,522 | 100% | 100% | 98% | 68% | 68% | 66% | 66% | 66% | 66% | 66% | 66% | 66% | 65% | 81% | 81% | 81% | 82% | 82% | 79% | 79% | 72% | 72% | 72% | 72% | 72% | |||||||||||
| 2024-10 | 33 | 16,627 | 100% | 99% | 94% | 94% | 93% | 94% | 94% | 94% | 93% | 94% | 95% | 95% | 65% | 65% | 65% | 64% | 79% | 80% | 80% | 74% | 74% | 57% | 57% | 57% | ||||||||||||
| 2024-11 | 40 | 9,024 | 100% | 100% | 99% | 96% | 97% | 96% | 95% | 95% | 92% | 93% | 92% | 91% | 79% | 76% | 75% | 75% | 82% | 83% | 84% | 84% | 79% | 80% | 80% | |||||||||||||
| 2024-12 | 50 | 16,856 | 100% | 98% | 91% | 90% | 91% | 83% | 83% | 82% | 81% | 80% | 80% | 85% | 85% | 84% | 82% | 83% | 83% | 82% | 82% | 81% | 82% | 83% | ||||||||||||||
| 2025-01 | 36 | 3,985 | 100% | 100% | 96% | 95% | 90% | 87% | 87% | 80% | 77% | 75% | 73% | 73% | 66% | 66% | 63% | 61% | 60% | 58% | 60% | 61% | 61% | |||||||||||||||
| 2025-02 | 33 | 10,222 | 100% | 97% | 93% | 92% | 92% | 92% | 92% | 92% | 91% | 89% | 88% | 86% | 76% | 76% | 76% | 67% | 71% | 72% | 73% | 74% | ||||||||||||||||
| 2025-03 | 48 | 12,457 | 100% | 99% | 97% | 97% | 97% | 97% | 96% | 96% | 96% | 96% | 96% | 96% | 95% | 90% | 90% | 90% | 89% | 89% | 87% | |||||||||||||||||
| 2025-04 | 35 | 11,720 | 100% | 98% | 91% | 89% | 89% | 89% | 88% | 88% | 88% | 87% | 92% | 93% | 93% | 94% | 94% | 94% | 94% | 88% | ||||||||||||||||||
| 2025-05 | 40 | 18,230 | 100% | 100% | 94% | 93% | 92% | 92% | 92% | 91% | 90% | 90% | 83% | 82% | 83% | 83% | 83% | 83% | 86% | |||||||||||||||||||
| 2025-06 | 49 | 18,069 | 100% | 99% | 96% | 96% | 96% | 89% | 88% | 87% | 87% | 87% | 86% | 85% | 66% | 67% | 66% | 65% | ||||||||||||||||||||
| 2025-07 | 37 | 11,949 | 100% | 100% | 99% | 98% | 98% | 95% | 95% | 95% | 96% | 93% | 86% | 86% | 84% | 84% | 85% | |||||||||||||||||||||
| 2025-08 | 44 | 20,448 | 100% | 100% | 100% | 99% | 98% | 97% | 98% | 98% | 97% | 97% | 97% | 92% | 91% | 90% | ||||||||||||||||||||||
| 2025-09 | 50 | 10,946 | 100% | 100% | 100% | 100% | 99% | 98% | 93% | 83% | 82% | 81% | 81% | 81% | 83% | |||||||||||||||||||||||
| 2025-10 | 48 | 9,864 | 100% | 99% | 99% | 98% | 98% | 97% | 95% | 93% | 90% | 90% | 90% | 91% | ||||||||||||||||||||||||
| 2025-11 | 51 | 6,396 | 100% | 95% | 92% | 92% | 82% | 82% | 83% | 79% | 74% | 74% | 74% | |||||||||||||||||||||||||
| 2025-12 | 49 | 26,285 | 100% | 95% | 95% | 94% | 94% | 94% | 94% | 94% | 94% | 93% | ||||||||||||||||||||||||||
| 2026-01 | 52 | 16,948 | 100% | 100% | 98% | 98% | 98% | 96% | 95% | 95% | 94% | |||||||||||||||||||||||||||
| 2026-02 | 55 | 18,960 | 100% | 100% | 100% | 98% | 98% | 98% | 97% | 97% | ||||||||||||||||||||||||||||
| 2026-03 | 48 | 22,015 | 100% | 99% | 99% | 99% | 98% | 98% | 98% | |||||||||||||||||||||||||||||
| 2026-04 | 38 | 21,009 | 100% | 94% | 92% | 92% | 91% | 91% | ||||||||||||||||||||||||||||||
| 2026-05 | 55 | 16,424 | 100% | 95% | 94% | 93% | 93% | |||||||||||||||||||||||||||||||
| 2026-06 | 58 | 32,207 | 100% | 99% | 98% | 97% | ||||||||||||||||||||||||||||||||
| 2026-07 | 47 | 20,547 | 100% | 99% | 98% | |||||||||||||||||||||||||||||||||
| 2026-08 | 60 | 13,535 | 100% | 99% | ||||||||||||||||||||||||||||||||||
| 2026-09 | 62 | 32,944 | 100% | |||||||||||||||||||||||||||||||||||
| Weighted avg | 100% | 98% | 96% | 95% | 94% | 93% | 93% | 91% | 90% | 90% | 88% | 88% | 83% | 83% | 82% | 81% | 85% | 85% | 84% | 84% | 84% | 82% | 83% | 83% | 86% | 88% | 89% | 89% | 88% | 88% | 88% | 87% | 90% | 89% | 94% | 94% |
Cohort summary at month 12
| Cohort | Customers | Start MRR | Logo | NRR | GRR |
|---|---|---|---|---|---|
| 2023-10 | 15 | 5,886 | 80.0% | 128.6% | 93.8% |
| 2023-11 | 19 | 11,502 | 84.2% | 105.0% | 96.6% |
| 2023-12 | 26 | 13,023 | 76.9% | 118.5% | 92.8% |
| 2024-01 | 23 | 3,191 | 73.9% | 103.9% | 83.9% |
| 2024-02 | 37 | 4,130 | 78.4% | 65.0% | 59.1% |
| 2024-03 | 29 | 8,771 | 86.2% | 99.4% | 92.2% |
| 2024-04 | 35 | 11,820 | 85.7% | 98.3% | 89.7% |
| 2024-05 | 39 | 17,560 | 76.9% | 105.0% | 90.6% |
| 2024-06 | 30 | 3,846 | 83.3% | 94.8% | 78.3% |
| 2024-07 | 26 | 4,074 | 76.9% | 98.0% | 88.0% |
| 2024-08 | 26 | 4,193 | 76.9% | 107.0% | 85.1% |
| 2024-09 | 26 | 10,522 | 80.8% | 67.6% | 65.1% |
| 2024-10 | 33 | 16,627 | 78.8% | 68.9% | 65.5% |
| 2024-11 | 40 | 9,024 | 80.0% | 84.8% | 78.8% |
| 2024-12 | 50 | 16,856 | 72.0% | 90.5% | 84.6% |
| 2025-01 | 36 | 3,985 | 72.2% | 70.4% | 65.6% |
| 2025-02 | 33 | 10,222 | 78.8% | 92.3% | 76.0% |
| 2025-03 | 48 | 12,457 | 89.6% | 120.8% | 95.3% |
| 2025-04 | 35 | 11,720 | 85.7% | 106.6% | 93.0% |
| 2025-05 | 40 | 18,230 | 85.0% | 86.5% | 82.6% |
| 2025-06 | 49 | 18,069 | 71.4% | 71.0% | 66.2% |
| 2025-07 | 37 | 11,949 | 64.9% | 92.5% | 83.9% |
| 2025-08 | 44 | 20,448 | 77.3% | 101.2% | 91.0% |
| 2025-09 | 50 | 10,946 | 84.0% | 87.9% | 83.4% |
| 2025-10 | 48 | 9,864 | - | - | - |
| 2025-11 | 51 | 6,396 | - | - | - |
| 2025-12 | 49 | 26,285 | - | - | - |
| 2026-01 | 52 | 16,948 | - | - | - |
| 2026-02 | 55 | 18,960 | - | - | - |
| 2026-03 | 48 | 22,015 | - | - | - |
| 2026-04 | 38 | 21,009 | - | - | - |
| 2026-05 | 55 | 16,424 | - | - | - |
| 2026-06 | 58 | 32,207 | - | - | - |
| 2026-07 | 47 | 20,547 | - | - | - |
| 2026-08 | 60 | 13,535 | - | - | - |
| 2026-09 | 62 | 32,944 | - | - | - |
Cohorts younger than 12 months show a dash. Customers that never paid are excluded from every triangle.